Conclusion

Tropicana has been apart of the Elizabeth community for many years now, they have committed service to serving our community different foods an array of different desert options. Over of the course of the past 3 months we have observer their management information system. Tropicana uses a system called Aldelo for restaurants Pro which supports in order taking. Aldelo Pro is a low cost, good quality and easy-to-use restaurant management software.

                

  Even though the system Aldelo provides many advantages, there are areas where Tropicana can improve on such as Ecommerce fraud, increasing productivity, capacity, and improving quality of service. With these recommendations, Tropicana will be able to avoid an information Silo and have their information freely communicate with other information systems.  Also, Tropicana will be able to use new software which will prevent the sharing of customer’s personal information which will help with building trust amongst their customers. With all the date processed and stored in one place it will be easy to access. Tropicana has also built up their social media value, by incorporating themselves into the community and having a pleasant array of items on there menu.

  Tropicana follows focus differentiation because the offer a better quality product and service in the Union/Elizabeth industry segment. Tropicana addresses Bargaining power of suppliers, rivalry, and threat of substitution. The business process that we are focused on is the order-fulfillment process because we focus on outbound logistics, marketing and customer service. All three of these contribute to the success of Tropicana and without any of them Tropicana can begin to decline. Tropicana has the potential and structure for the company to continue to thrive and expand, Tropicana can become a dominating force in this industry once they can make the necessary improvements.